In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help. This presentation is offered in partnership with Google’s Get Your Business Online program.
In this workshop we’ll discuss:
- The six characteristics of a great website
- How Google Analytics can help you better understand your audience
• Improving your website’s effectiveness, using free Google tools